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About Us |
The agency has strong ties in the dermatology community, making it fluent with all subjects pertaining to the skin. We also have access to an impressive group of prominent dermatologists nationwide. We provide the strategic alignment of all marketing practices to produce work that is consistently relevant and effective. LCG is known for its ability to translate key client messages in a captivating and engrossing way to reach the media and consumers alike. Under the direction of its founder, the agency examines a client's product from many angles in the same way the media develops its "story ideas." We make news for the news makers. We have helped clients avoid and maneuver through crises large and small. LCG has helped clients forge a path through mergers, divestitures and acquisitions. Its ability to establish leadership positions for clients and effectively market their brands has earned the trust and loyalty of many large and small companies nationwide. |
The Lane Communications Group is a full-service, marketing and communications agency specializing in national and regional media placement for beauty, pharmaceutical, OTC, and fashion accessory companies. In its third decade, the agency has formed enduring relationships with top consumer, medical and trade media because of its ability to "make news." While this might sound like an obvious function of a communications company, it often isn't. At LCG "managing the message" means making news on a consistent basis, not just in quarterly bursts. The agency has kept pace in a very diverse media landscape, which has changed dramatically in the past few years. Our ability to provide solid counsel and direction to clients to help them traverse these new territories has driven traffic to clients' web sites and retail partners and promoted sales. |
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