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At LCG, we've used innovative social networking methods and digital
media to connect consumers and the media with new brands…and
the classics. We monitor and direct online publicity to build upon
itself through various social media platforms and viral campaigns.
LCG creates value for each client so they continue to attract (and
retain) online viewers, "followers" and "fans."
As the battle for print editorial space becomes more and more
intense, LCG counsels its clients on media trends that have the
potential to drive their business forward, such as the growing use of
social media.
Social media is the use of technology combined
with social interaction to create or co-create value.
Social
media, consisting of blogs, RSS feeds, online magazines, social
searches and networking sites like
Twitter and Facebook presents
clients with a rich, new set of tools to generate buzz about a
product, Web site or business.

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