The Lane Communications Group is a full-service, marketing and communications agency specializing in national and regional media placement and social media for beauty, personal care and pharmaceutical companies.
In its third decade, the agency has formed enduring relationships with top consumer and trade media in these sectors because of its ability to “make news.” While on the surface, this might sound like an obvious function of a communications company, it often isn’t. At LCG, “managing the message” means making news on a consistent basis, not just in quarterly bursts. The agency has kept pace in a very diverse media landscape, which has changed dramatically in the past few years with the advent of social media. The agency’s ability to provide solid counsel and direction to clients to traverse these new territories has helped drive traffic to clients’ (and retail) websites and promote sales.
The agency also benefits from strong ties with the dermatology community, making it fluent with all subjects pertaining to the skin and giving it access to an impressive group of prominent dermatologists nationwide. The agency has years of experience providing strategic alignment of all marketing practices to produce work that is always relevant and effective. LCG is known for its ability to translate key client messages in a captivating and engrossing way to reach media and consumers alike.
Under the direction of its founder, the agency regularly practices active brainstorming sessions in which key attributes of clients’ products are examined from many perspectives, much in the same way the media develops “story ideas.” We make news for the news makers. The agency has helped clients maneuver through crises and helps them avoid crises looming on the horizon. LCG has helped clients forge a path through mergers, divestitures and acquisitions. Its ability to establish leadership positions for clients and effectively market their brands has earned the trust and loyalty of many large and small companies nationwide. In fact, some client relationships span more than two decades.