Our agency’s client history reads like a directory of Fortune 500 companies and brands. We have selected these current and past clients to show you a more detailed picture of how our services can be implemented for measurable results.
Challenge: A new skincare brand, CeraVe®, was to be launched to the public and the media using relatively unknown attribute terminology such as “barrier repair” and “ceramides.” The brand’s objective was to become the #1 Cleansing and Moisturizing line in drugstores nationwide.
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Challenge: Revlon prepared to launch its signature fragrance, Fire & Ice, in a year overflowing with fragrance introductions. They had supermodel, Cindy Crawford, as a spokesperson for the brand. The client explained that the fragrance had a “sensual” positioning. But, LCG asked “where’s the news?”
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Challenge: A company called Collagenex, which marketed a popular drug for gum disease, recognized the potential the drug had as a treatment for rosacea. The premise of this drug was that, taken orally at a non-antibiotic level, it could significantly help with the red bumps of the skin disease affecting over 14 million Americans.
Read more about our Action Steps & the Client Results:
Challenge: Duri, an indie nail product brand manufactured by Duri Cosmetics, was relatively unknown. The Brooklyn, NY-based company’s objective was to position itself as a vast collection of fashionable, effective, yet affordable nail products that every girl (and salon) should have on hand.
Read more about our Action Steps & the Client Results:
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